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... lifestyle changes have necessitated modifications in most urban indians’ diet regime in terms of meal time fragmentation and diet diversification ... with these changes, it has increasingly become a challenge for indians to maintain a diet that is balanced and convenient, yet caters to the indian taste buds ... the datamonitor consumer survey lent credence to this phenomenon, wherein it was found that ‘low or lowers cholesterol’ and ‘low or reduced fat’ has a high level of influence on 50% of the indians’ choice of food and beverages
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